The 10th International Conference of Design for Sustainability Destination 2015-2017



The 10th International Conference of Design for Sustainability “Destination 2015-2017” will be held at YCAM (Yamaguchi City, Yamaguchi Prefecture) and HISTORIA UBE (Ube City, Yamaguchi Prefecture) on May 2-4, and at the Tokyo Midtown Design Hub (Minato Ward, Tokyo) on May 6, 2015.


The theme of the conference is “Design goes SLOC”—design for distributed regional economy. We will explore, while presenting actual case examples, ways to break away from the centralized social structure that depends on huge amounts of capital. We will also look at ways to develop social designs that will lead to a new decentralized society and economic structure for the purpose of creating a flexible society and economy that will replace last century industrial society and can be sustainable for generations to come.


The 9th conference in Java, Indonesia was jointly held with the Spedagi Project, which explores the decentralized system of product creation (monozukuri) and designs for regional societies, conducts experiments, and provides ideas. So this year’s conference will include a Spedagi Japan workshop. We will discuss the making of bicycles out of bamboo, which is an easily procured sustainable material growing throughout Asia and the rest of the world. We will also explore ways to use these bicycles to discover regional social issues and possibilities for resolving them.



“Design goes SLOC” design for distributed regional economy


We strive to break away from the causal connection that exists in the modern civilization between the consumption of resources and energy and their economic values, and to lead a more natural lifestyle based on a new set of values. Communities, industries, and livelihood rooted in the characteristics of the local region – characterized by a wide range of conditions, cultures, and climates – are the origin of sustainability. The resources are found in the local regions. Based on the key four points of SLOC (small, local, open, and connected) we invite you to begin designing a decentralized style of sustainable living.



Name : The 10th international Conference of Design Sustainability

“Destination 2015-2017”

Venue : Yamaguchi Center for Arts and Media2th- 3th May 2015

7-7 Nakazono-cho, Ymaguchi-shi, Yamaguchi, 7530075 JAPAN

TEL : +81-83-901-2222 / FAX : +81-83-901-2216


Historia Ube4th May 2015

1-1 Shinten-cho, Ube-shi, Yamaguchi, 7550029 JAPAN

TEL : +81-836-37-1400 / FAX : 81-836-37-1401


Tokyo Midtown Design Hub6th May 2015

5F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo 107-6205 JAPAN

TEL : +81-3-6743-3776(Design Hub・JDP) / FAX : +81-3-6743-3775


Fee   May 2015

-1st  :  free

-2th  :  free

-3th  :  Individual:2,500 JPY・Student:1,500JPY/1day

-4th  :  Individual:2,500 JPY・Student:1,500JPY/1day

-6th  :  Individual:2,000 JPY・Student:1,000JPY/1day

(To be paid by participant, unless invited)


Participants  :  100 persons (Max)

Language  :  English or Japanese with interpretation


Organizers  :  The Executive Committee for International Conference of Design for  


Cosponsors  :  Yamaguchi City foundation for Cultural Promotion

Tugboat inc.

Supported by  :  Yamaguchi-City, (5/2~3)


Japan Institute of Design Promotion(5/6)

Japan Industrial Designers’ Association

Financial sponsor  :  Azbil Corporation


【Optional Tour】

A tour (optional tour) taken on bamboo bikes to visit farmers and other residents living mainly in the neighborhood of Atō Bunko in the Atō Region of Yamaguchi City, Yamaguchi Prefecture. See our website for details.


Cosponsors  :  Yamaguchi City

Date :  Friday, May 1

Time : TBD

Participation fee  :  The actual cost

Accommodation  :  In the Atō region

Maximum number

of participants  :  20


【Related Event】

Exhibition Name  :  Bicycle Expo 2015 in AOYAMA (Bamboo bikes and activity details will be on

display at the site.)


【Contact information】

Secretariat : 25-1, Imadomi Ube-shi Yamaguchi 757-0212 Japan [c/o open house inc.]

TEL : +81 50-3805-1485 / FAX : +81 50-3730-6070




DAY1  (1st May 2015) Option tour

DAY2   (2sd May 2015)YCAM lanch meeting

Venue: Yamaguchi Center for Arts and Media/StudioB

Yamaguchi Center for Arts and Media (YCAM) will launch a project in May 2015 to explore food, clothing, and housing. The project will widely publicize its research process as an open laboratory, encouraging the active participation not only of professionals, but also of everyone from the general public. Of the food, clothing, and housing, the focus this year will be on “food” and we will open a “food lab.” We plan to discuss social issues surrounding food while at times incorporating farming practices. As we launch this “food lab,” we will invite experts and collaborators from Yamaguchi City to participate in a public meeting.

Time Agenda
14:00-15:00 Presentation

YCAM and collaborators will discuss the social background of food and farming and the reasons why YCAM tackles the food issue in Yamaguchi region.
15:00-16:30 Table meeting
After the presentation、discussions will be held with experts and civil collaborators addressing the significance 、roles、 and functions of the “food lab” within the local region.

Kazutoshi Tuda
Hiroyasu Hirano 
Kensuke Asuka
Takashi Kawaguchi
Keisuke Yoshimatu

DAY3  (3rd May 2015)The 10th International Conference of Design for Sustainability
Venue: Yamaguchi Center for Arts and Media(YCAM)/StudioB

Time Agenda
12:30-13:00 Registration at Yamaguchi Center for Arts and Media
13:00-13:20 Opening: Explanation of the Theme and Overall Format of the Meeting
Fumikazu Masuda
(Chair、the Executive Committee for the International Conference of Design for Sustainability)
  【Part 1: Sharing of Case Examples】Common Theme: SLOC
13:20-13:50 A・Food and Creative Business
“Food provides not only flavors but also space and memories”
Sono Miyakawa(Studio Noquudo)

Farming stays in line with eating. It is a matter of how we eat and live. Miyagawa holds various cultural events including those involving art and music in Beppu City、 Oita Prefecture. At these events、 he always places food as the central feature. The questions of “what foods are prepared and how” are of course important、 but they are based on the premise that asks “how is the food eaten.” Miyagawa、 who claims that this is the core issue for small、 local “i-turn” businesses、 will discuss what that type of lifestyle looks like.
13:50-14:20 B. A New Form of Education
“What Springs out from Education Marked by Freedom and Diversity (provisional title)”
Elan Jin

If “sustainable design” is to create the modalities of our future society、we must promptly connect such activities to the next generation. In Indonesia and other countries around the word、 various alternative educational systems such as home schooling and un-schooling continue to be developed. Elam is a cheerful and bright 11 year-old boy. He has never gone to school and has always learned through home schooling. We will discuss what he has gained from his natural environment and regional community.

河村宥介 君/Yusuke Kawamura

14:20-14:50 C. Kotoba (Japanese language) and Lifestyles
“Kotoba (Japanese language) and Lifestyles Related to a Sustainable Society”
Jean-Marc Weiss(President、Omnitec Japan inc.)

“Soaked” as we are in the values of modern global societies、 we seem to consider that “thinking things” and “human communication” are the main functions of our languages. In fact、 this linguistic evolution is the main reason behind the difficulties our societies encounter in their purpose to be sustainable. Why? Because、 while being fundamental elements of our behaviour、 these two functions have nothing to do with nature.In the course of 30 years in Japan、 through the characteristics of Japanese ko-to-ba (“language”)、 Jean-Marc Weiss discovers the real、 natural and universal function of our languages、 a function that precisely allows a better design of natural and sustainable societies.Through professional translation achieved while rehabilitating a 300 years’ old house in a remote island、 JM Weiss shows how ko-to-baattitudes can re-design life and society in a quite valuable、 universal and enjoyable way.
14:50-15:20 D. Sustainable Food and Farming
“Singularity and dietary habits with new health-conscious”
Keisuke Oki(Specially appointed Professor of Tokyo Zokei University)

There is a critical difference between two arguments on “Sustainability” seeking to remain in a static state、or seeking dynamic changes.Singularity、 which brings a big technological (and philosophical) change to our society、 is thought to arrive approximately 30 years from now.Historically food production tightly connects to the local community. An old idiom like “Shin-do-fu-ni”(身土不二)represents an inseparable relationship of human body and soil in the premodern society. Now we have to reconsider our diet、 health and knowledge for near future.
15:20-15:30 Break
  【Part2 Open Forum】
15:30-16:30 Opportunity to communicate with each speaker. We will exchange opinions in a free、open manner for the purpose of sharing knowledge and networks of personal contacts.
16:30-16:50 Conclusion
16:50-17:00 Closing
Fumikazu Masuda
(Chair、the Executive Committee for the International Conference of Design for Sustainability)
A live show will take place at the YCAM hosted by the Foyer Foundation. Anyone who wishes to can attend

DAY4  (4th May 2015)Spedagi Japan Workshop
Venue: Historia Ube/Event Hall

Time Agenda
09:00-09:30 Registration at Historia Ube
09:30-09:40 Opening
09:40-10:15 About Spedagi
Singgih S Kartono(President of piranti works)

We will explore the ideas of decentralized product creation (monozukuri) and regional design. Spedagi means “to ride a bicycle in the morning” in Indonesian. The founder of this project is Singgih Kartono、 a designer who makes wooden radios and stationary products under the brand name of magno in a village of Kandangan、 Temanggung. Early in the mornings、 he and his friends go around the village on bicycles made with locally grown bamboo、 and work on finding and resolving regional issues. The main goals of Spendagi are (1) to create bamboo bikes as tools for regional development、 (2) to propose a new、 decentralized production system that replaces the mass production system、 and (3) to disseminate safe and healthy alternative means of transportation that do not use up energy
10:15-10:50 About Sobike
Elan Jin

A report will be given on the Sobike workshop that was held on April 3 through 4. Sobike is an abbreviation of “School on (Bamboo) Bike”. It is an educational program in which children and young people construct their very own bamboo bikes、 ride them through the village and nature、 and meet many people as they learn a variety of things.
10:50-11:25 Arie Kurniawan
11:40-11:50 Conclusion
11:50-12:00 Closing

DAY5  (6th May 2015)A debrief and demonstration
Venue: Tokyo Midtown Design Hub/International Design Liaison Center

Time Agenda
13:30-14:00 Registration at Tokyo Midtown Desigh Hub
14:00-14:10 Opening
14:10-14:50 Debriefing and DemonstrationAbout the Conference in Yamaguchi on May 2-4
SLOC’s themes、 food、 education、 and networking
Keisuke Oki
(Specially appointed Professor of Tokyo Zokei University)
14:50-15:20 Bamboo bike、 Spedagi、 Sobike、 and more…
Singgih S Kartono
(President of piranti works)
15:20-15:50 A Decade for Sustainable Design and Future Plans
Fumikazu Masuda
(Chair、 the Executive Committee for the International Conference of Design for Sustainability)
15:50-16:00 Closing
16:00-18:00 Those who are interested can ride a bamboo bike to tour the Bicycle Expo 2015 in AOYAMA.